
Design Principles


Talks & Public Speaking
2025
Brand New Conference - Design as Legacy
Keynote
· Link ↗2024
Yale School of Art MFA
Guest Lecture
2024
Otis College — “Letterforms & Language”
Guest Workshop

Press & Features
“A master at branding and all things typographic, graphic designer Abraham Lule joins us to chat about finding your creative voice and what it means to be a successful designer. Get inspired by his unique folkloric style and how to tell your own story through your work.”
The Dieline
“... Agencies to Watch in 2025. What makes Lule stand out isn’t solely his technical skill or eye for detail—his passion runs through his work. There’s nothing forced or trendy about his designs; instead, they feel deeply rooted in his artistic voice.”



Awards & Recognition
2025
AIGA 50 Books | 50 Covers
Quest for Fire Cover Design
· Link ↗2024
D&AD Wood Pencil
Best in advertising and design
2024
Print Magazine Regional Design Awards
Casa Merida Brand Identity

Abraham Lule
Principal Director
Every project is a collaboration. Working alongside a trusted collective of artists, writers, and builders, we shape identities that feel considered, distinctive, and true to the people behind them. No two are alike—each one is built from the ground up, drawing on the right voices to tell the right story. From first idea to final detail, the work is made with intention and a deep respect for craft.