
Design Principles


Talks & Public Speaking
2025
Brand New Conference - Design as Legacy
Keynote
· Link ↗2024
Yale School of Art MFA
Guest Lecture
2024
Otis College — “Letterforms & Language”
Guest Workshop

Press & Features
“A master at branding and all things typographic, graphic designer Abraham Lule joins us to chat about finding your creative voice and what it means to be a successful designer. Get inspired by his unique folkloric style and how to tell your own story through your work.”
The Dieline
“... Agencies to Watch in 2025. What makes Lule stand out isn’t solely his technical skill or eye for detail—his passion runs through his work. There’s nothing forced or trendy about his designs; instead, they feel deeply rooted in his artistic voice.”



Awards & Recognition
2025
AIGA 50 Books | 50 Covers
Quest for Fire Cover Design
· Link ↗2024
D&AD Wood Pencil
Best in advertising and design
2024
Print Magazine Regional Design Awards
Casa Merida Brand Identity





Collective
Abraham Lule
Principal
Oversees the creative vision of projects, ensuring ideas are developed and executed with consistency and purpose.
Nathan Yoder
Artist and Illustrator
An illustrator and designer specialising in traditional pen drawing and line engraving for heritage and premium brands.
Faris Kassim and My Kim
Web Development and Interaction
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Corey Lewis
Strategist and Writer
A thinker and writer who sees brands as characters to be crafted, and seeks out stories worth telling.
Chelsea Kyle
Director of Photography
A renowned photographer who shows us a new view of the world through her vibrant,hyper-realist eye and lens