
Services


Talks & Public Speaking
2025
Brand New Conference - Design as Legacy
Keynote
Link ↗2024
Yale School of Art MFA
Guest Lecture
2024
Otis College — “Letterforms & Language”
Guest Workshop

Press & Features
“A master at branding and all things typographic, graphic designer Abraham Lule joins us to chat about finding your creative voice and what it means to be a successful designer. Get inspired by his unique folkloric style and how to tell your own story through your work.”
The Dieline
“... Agencies to Watch in 2025. What makes Lule stand out isn’t solely his technical skill or eye for detail—his passion runs through his work. There’s nothing forced or trendy about his designs; instead, they feel deeply rooted in his artistic voice.”



Awards & Recognition
2025
AIGA 50 Books | 50 Covers
Quest for Fire Cover Design
Link ↗2024
D&AD Wood Pencil
Best in advertising and design
2024
Print Magazine Regional Design Awards
Casa Merida Brand Identity






Team & People
Abraham Lule
Creative Director
Oversees the creative vision of projects, ensuring ideas are developed and executed with consistency and purpose.
Luis Ortega
Design Lead
Leads the design process, creating visual solutions and guiding the team through design decisions.
Malik Renner
Brand Strategist
Works on brand positioning and messaging, using research and insight to guide strategic decisions.
Nina Hartwell
Studio Manager
Manages day-to-day studio operations, coordinating schedules, resources, and project workflows.
Tessa Kim
Art Director
Develops visual concepts and directs artistic elements across projects to maintain a cohesive style.
Kiran Patel
Copywriter
Writes copy for various projects, ensuring messaging is clear, consistent, and aligned with brand tone.