Sonora
Officially Free and Sovereign State of Sonora, located in the Northwest of México, it shares the U.S.–Mexico border primarily with the state of Arizona with a small length with New Mexico. Sonora(fem.) borrowed from Latin sonōrus. of or pertaining to sound, audio. Mexican oriented restaurant and mezcal bar in Potts Point, AUS. This is the third time working with Milpa Collective in the construction of modern Mexican food experiences. The client commissioned me to design a retro-futuristic brand for this restaurant while maintaining a mysterious feeling. The logotype carries a retro-pixel personality, while sharp edges and extreme weights add contrast, grounding the logo over an expanded horizontal shape. Each character is unique in shape, and as a group, expresses a contemporary aesthetic, doing the heavy lifting of the identity.
Related works
T'maro Spirits
Branding, packaging and naming for a new-to-world range of spirits crafted in California by one single fruit; the dates and created by the force of nature of two women; chef Elizabeth Falkner and spirits business connoisseur; Heather Freyer.T'maro Spirits
Civil Coffee
Packaging design for a Mexican-American brand based in los AngelesCivil Coffee
Beneduce et Razza
Limited Edition design for one of the most meaningful collaborations; wine and pizza. New Jersey Beneduce Vineyards pairs with world-renowned pizzeria, Razza for one of the most unique and iconic pairings of all times and a very special New Jersey wine.Beneduce et Razza