works › Acqua Pazza
Acqua Pazza
Packaging design and graphic identity for a small batch naturally fizzy wine made from rehydrated grape skins and wildflower honey from Pittstown, New Jersey. Our wine packaging reflects the elegance of Beneduce Vineyards, featuring eco-friendly materials and a minimalist design that highlights the rich colors of our wines. Each bottle is adorned with a beautifully crafted label that tells the story of our vineyards, ensuring that every sip is a journey through our heritage.
ID
00005
Client
Beneduce Vineyards
Art Direction
Abraham Lule
Copywriting
Corey Lewis
Photography
Francisco de Deus
Printer
MCC Label
Category
Wine & Spirits
Tags
Packaging
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Custom-lettering script inspired by Italian-American ephemera expressing the Italian-American heritage of the farmers behind this vinetard
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Experience the elegance of Beneduce Vineyards with our eco-friendly wine packaging, where every bottle tells a story of heritage and craftsmanship.
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Fasson Citrus Touch, an uncoated, wood-free printing paper made from 15% by-product from juice production—a substrate to elegantly communicate the freshness and rusticity of the drink.
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Early rough sketches with a few design some notes, in which the only certain thing was the use of a script and the shape of the bottle
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The yellow tissue paper - a detail to exaggerate the freshness of the product as if it was a fruit on the market.
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The typographic back of pack label is purposefully designed to function as a front of pack label capturing the freshness of the Italian-American farm
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