works › T'maro Spirits
T'maro Spirits
Working closely with the minds and souls behind this brand, Chef Elizabeth Falkner and beverage-alcohol industry veteran Heather Freyer, we developed the brand conceptually and artistically. Collaborating with our clients to consult on naming was a starting point, as was creating a story around this new-to-the-world spirit using Californian Dates as the main ingredient. The wordmark is an emblem evoking the past, present, and future. Since T'maro designs around its own language, the characters in the graphic also borrow inspiration from other systems, mixing and matching Latin with 'old tongues' expressing wisdom and ancestry, yet with a futuristic DNA.
ID
92240
Client
T'maro Brands
Creative Direction
Abraham Lule
Copywriting
Corey Lewis
Illustration
Nathan Yoder
Images by
Tricycle Studio
Glass Manufacturer
Saverglass
Services
Packaging, Branding and Copywrite
Category
Wine & Spirits
Tags
Packaging, Branding, Naming
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Ephemera that served as inspiration and supported the connection between the ancient fruit and the provenance behind T'maro; California. This type of specimens could also be seen as a point of reference in our label design
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Naturally, no date is equal in shape to the other. The irregular shape serves as a unique asset for our packaging system, with every pillar in the portfolio owning a shape connected to the core of the brand; the dates
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A palm tree engraved on Carnelian. ca. 1700–1450 BCE which reinforced the idea of the irregular shape for the label.
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Dieline shape used as window for internal communication comps
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